Home 海报

设计师： Tao Ran

客户: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

平面类别A' Design Award 铜奖获奖者

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关于 Home 海报

海报采用简洁的黑白图文视觉语言和幽默的呈现形式，给观众带来生动的视觉体验。通过鸟类的筑巢，找不到可以筑巢的树枝材料。相反，塑料吸管被用作筑巢材料，反映了对环境的严重破坏。希望观众能够思考环境的恶化，也呼吁人们更加重视保护环境和森林。

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关于A' Design Award 铜奖

Home 海报是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Home 海报将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Home 海报出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
尺寸与包装: 700*1000mm
标签: poster、Environment、ecology、birds
生产技术: Will print on the textured paper that gives the prints the touch feeling.
设计挑战: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
研究: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
灵感: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
项目周期: Poster design started in June 2022 and completed in September 2022.
操作流程: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.