Chunyang Wang and Qianqian Yao 的作品 Inspiration Season 海报

设计师 Chunyang Wang and Qianqian Yao 的作品 Inspiration Season 海报荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2023

Inspiration Season 海报

设计师： Chunyang Wang and Qianqian Yao

客户: Hangzhou Loft49

平面类别A' Design Award 铜奖获奖者

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关于 Inspiration Season 海报

《灵感季》是杭州一处城市创意园区举办的设计论坛的主视觉设计。该园区由原化纤厂改造而成，设计选用蓝色羊毛线，将建筑的过去与当下相连接。静态海报尺寸为841×594毫米，动态海报为竖版、时长十秒。真实悬挂的羊毛线通过相机与滑轨以4K拍摄，随后进行剪辑、调色与合成。毛线的晃动表现了灵感迸发的瞬间。

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关于A' Design Award 铜奖

Inspiration Season 海报是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Inspiration Season 海报将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Inspiration Season 海报出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
尺寸与包装: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
标签: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
生产技术: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
设计挑战: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
研究: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
灵感: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
项目周期: Created in Hangzhou China in August 2022
操作流程: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
团队成员: Chunyang Wang
Qianqian Yao