设计师 Yiwen Zhang 的作品 Hand over Hand 品牌形象识别荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2024

Hand over Hand 品牌形象识别

设计师： Yiwen Zhang

客户: Hand over Hand

平面类别A' Design Award 铜奖获奖者

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关于 Hand over Hand 品牌形象识别

Hand over Hand 是为一家特殊教育服务机构打造的品牌形象识别系统。该识别系统保留了原有标志中手绘的手部与书本元素，以延续品牌的连贯性与个性。Analogue 字体线条柔和、字形对比强烈，是一款现代字体，为整体传达出友善亲和的调性提供支撑。圆形与方形的几何切割构成均衡的版面布局，体现出地域与人群的多元性。该系统应用于社交媒体、网页、电子书、户外广告、杂志、包装及名片等多种载体。

荣誉认可

关于A' Design Award 铜奖

Hand over Hand 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Hand over Hand 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Hand over Hand 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
尺寸与包装: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
标签: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
生产技术: Adobe Creative Suite, Figma as the main development tool for this project.
设计挑战: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
研究: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
灵感: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
项目周期: The project started in July 2023 and finished in Sep 2023, in New York.
操作流程: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
团队成员: Yiwen Zhang - Creative Director, Brand Designer, Content Creator