设计师 Chen Zilong, Yang Chao and Teng Juan 的作品 La Gambeta 企业形象识别 荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2024
La Gambeta 企业形象识别
设计师： Chen Zilong, Yang Chao and Teng Juan
客户: Hengdian College of Film & Television
平面类别A' Design Award 铜奖获奖者
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验证 #157639 的获奖状态设计作品
关于 La Gambeta 企业形象识别
La Gambeta 是为中国义乌一家设计师买手店打造的企业形象识别系统，该店销售女士配饰、香水及其他日用商品。标志将字母 L 与 G 融入中国传统结艺的造型之中，结合圆形结构与宝石形态。视觉语言取材于中国花鸟画，并借助人工智能工具进行再创作。该识别系统延伸至产品包装，每一款香氛均萃取自包装上所描绘的植物，如桃花、杏花或梨花。
荣誉认可
关于A' Design Award 铜奖
La Gambeta 企业形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计La Gambeta 企业形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。La Gambeta 企业形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
- 尺寸与包装
- The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
- 标签
- Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
- 生产技术
- The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
- 设计挑战
- The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
- 研究
- This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
- 灵感
- This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
- 项目周期
- The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
- 操作流程
- The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
- 团队成员
- Designer: Chen Zilong
Designer: Yang Chao
Designer: Teng Juan - 图片版权
- Image #1: Chen Zilong
Image #2: Chen Zilong
Image #3: Yang Chao
Image #4: Yang Chao
Image #5: Teng Juan
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