设计师 Pan Shurui 的作品 Yanzhou IP Design 插画荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2024

Yanzhou IP Design 插画

设计师： Pan Shurui

客户: Northeastern University of China

平面类别A' Design Award 铜奖获奖者

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关于 Yanzhou IP Design 插画

严州IP设计是为中国浙江省历史名城严州古城创作的系列插画作品。该系列将地域文化元素转化为以角色形象为核心的视觉识别体系。画面通过层次丰富的色彩与静谧的氛围，展现当地建筑风貌与民俗风情。全部作品均使用平面设计软件绘制，尺寸为3600×3600像素，分辨率300dpi。其目的在于以契合当代审美的形式呈现古城文化，并助力古城的保护与传承。

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关于A' Design Award 铜奖

Yanzhou IP Design 插画是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Yanzhou IP Design 插画将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Yanzhou IP Design 插画出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
尺寸与包装: 3600 x 3600 pixels, 300dpi, RGB.
标签: IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
生产技术: The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
设计挑战: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
研究: Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
灵感: By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
项目周期: The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
操作流程: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
图片版权: Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.