设计师 Chushan Design 的作品 Atb 品牌形象设计荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2024

Atb 品牌形象设计

设计师： Chushan Design

客户: Shenzhen Chushan Design Culture Group Co., Ltd.

平面类别A' Design Award 铜奖获奖者

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设计作品

关于 Atb 品牌形象设计

Atb 是为一家生产屏幕保护膜、钢化玻璃及保护壳的制造商打造的品牌形象。核心符号是一只极简风格的大猩猩形象,其面部轮廓同时构成字母 T,寓意科技(technology)。大猩猩的造型传达出力量与安全感,而太空感与未来主义元素则彰显了品牌的科技特质。标志以简洁的几何形态构建而成。两个大猩猩形象可以相互组合,其表情亦可灵活变化,使该品牌形象能够适配多种媒介与尺寸。

荣誉认可

关于A' Design Award 铜奖

Atb 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Atb 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Atb 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
尺寸与包装: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
标签: Brand design, logo design, brand identity, fashion brand, geometric art, IP
生产技术: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
设计挑战: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
研究: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
灵感: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
项目周期: The project commenced in June 2023 in Shenzhen and was successfully completed in December
操作流程: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
团队成员: Yin Peng
Li Linlin
Liu Xingyu
图片版权: Chushan Design