设计师 Rebrandt 的作品 Florist Wim Van Assem 品牌重塑荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2024

Florist Wim Van Assem 品牌重塑

设计师： Rebrandt

客户: Rebrandt®

平面类别A' Design Award 铜奖获奖者

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关于 Florist Wim Van Assem 品牌重塑

设计师为北荷兰知名花艺师Wim van Assem打造了全新的品牌形象，以庆祝其40周年纪念。设计目标是创建一个能够概括其充满活力、前卫创新的创意花艺艺术的品牌识别系统。新设计呈现在历史建筑的大型窗户上，动感的飘带图形完美诠释了Van Assem充满活力、自由奔放的创作风格。

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关于A' Design Award 铜奖

Florist Wim Van Assem 品牌重塑是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Florist Wim Van Assem 品牌重塑将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Florist Wim Van Assem 品牌重塑出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
尺寸与包装: 4 Shopping windows 150cm by 250cm
标签: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
生产技术: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
设计挑战: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
研究: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
灵感: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
项目周期: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
操作流程: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
专利: All rights Rebrandt 2024
团队成员: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
图片版权: Photography: Keesnan Dogger