设计师 Daniel da Hora 的作品 Cats in a Box 传播设计荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为广告、营销与传播设计。

铁广告· 2024

Cats in a Box 传播设计

设计师： Daniel da Hora

客户: Adote Um Gatinho

广告类别A' Design Award 铁奖获奖者

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关于 Cats in a Box 传播设计

该设计团队发起的活动巧妙地将醒目的插画与欢快的氛围相结合，旨在破除新冠疫情谣言并推广猫咪领养。该活动以研究为驱动，揭示了公众的错误观念，从而开展了富有影响力的信息传播和产品线开发。通过充满活力的营销手法和成功的慈善义卖活动，该活动不仅筹集了资金，还挑战了社会观念，培育了一个更加理性和富有同情心的社区。

荣誉认可

关于A' Design Award 铁奖

Cats in a Box 传播设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Cats in a Box 传播设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Cats in a Box 传播设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
尺寸与包装: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
标签: Cat, Pets, Adoption, Illustration, Color
生产技术: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
设计挑战: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
研究: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
灵感: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
项目周期: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
团队成员: Daniel da Hora
图片版权: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.