M-N Associates 的作品 Giao Hang Tiet Kiem 品牌设计

设计师 M-N Associates 的作品 Giao Hang Tiet Kiem 品牌设计荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2024

Giao Hang Tiet Kiem 品牌设计

设计师： M-N Associates

客户: M — N Associates

平面类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #161550 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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关于 Giao Hang Tiet Kiem 品牌设计

Giao Hang Tiet Kiem (GHTK) 品牌设计的转型真实呈现了越南的交通与文化特色。设计灵感源自摩托车车轮与街巷地图，重新设计的标识字体和自信微笑图标通过数字化整合传递喜悦与信任感。动态字体排版反映了越南城市景观的蓬勃活力，旨在数字时代与当地受众产生共鸣。这一创新手法在传统与现代化之间取得平衡，捕捉了越南充满活力的城市生活精髓。

荣誉认可

关于A' Design Award 银奖

Giao Hang Tiet Kiem 品牌设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Giao Hang Tiet Kiem 品牌设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Giao Hang Tiet Kiem 品牌设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
尺寸与包装: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
标签: branding, logistic, dynamic, vietnam, green, digital
生产技术: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
设计挑战: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
研究: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
灵感: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
项目周期: The project was done within 6 months and was launched officially February 2024
操作流程: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
团队成员: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh