Shotaro Inahara 的作品 Morita Wds 2023 展位设计

设计师 Shotaro Inahara 的作品 Morita Wds 2023 展位设计荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为展会建筑、室内与展陈设计。

银展会· 2025

Morita Wds 2023 展位设计

设计师： Shotaro Inahara

客户: HAKUTEN Corporation

展会类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #162228 的获奖状态

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关于 Morita Wds 2023 展位设计

Morita Wds 2023 是为一家牙科设备制造商打造的展览展位，尺寸为32000 × 15000 × 4500毫米。该设计呈现的不只是产品本身，更是产品背后的故事。零部件被拆解展示，内部机构通过透明视窗得以呈现，尺寸标注被直接外露，用以阐释设计意图。墙面板材采用模切后剩余的废弃金属薄板制成。结构以螺丝固定，不使用粘合剂，因此材料可以回收再利用。

荣誉认可

关于A' Design Award 银奖

Morita Wds 2023 展位设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Morita Wds 2023 展位设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Morita Wds 2023 展位设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
尺寸与包装: The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
标签: Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
生产技术: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
设计挑战: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
研究: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
灵感: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
项目周期: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
操作流程: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
团队成员: Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
图片版权: Image #No1~5 : Photographer, Akira Arai.