设计师 Thomas Geissert 的作品 Hwg Campus Lu 导视系统荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2025

Hwg Campus Lu 导视系统

设计师： Thomas Geissert

客户: Teamgeissert

平面类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Hwg Campus Lu 导视系统

该项目旨在创建一个具有独特身份和原创性的系统。因此，标识与信息系统具有清晰的设计语言，并融入了新建筑的建筑元素。色彩概念有助于方向引导。它在室外（停车场、校园）迎接并为学生提供信息，引导他们到达入口，并在建筑内部指引至所需的院系和设施。重点在于易读性、可达性和识别性。开发的解决方案不追随短暂的潮流，而是在形式和材质上具有持久性。

荣誉认可

关于A' Design Award 铜奖

Hwg Campus Lu 导视系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Hwg Campus Lu 导视系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Hwg Campus Lu 导视系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
尺寸与包装: Various dimensions according to the neccessities on-site
标签: modern, contemporary, reluctant, minimal, plain, timeless
生产技术: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
设计挑战: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
研究: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
灵感: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
项目周期: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
操作流程: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
团队成员: Thomas Geissert
图片版权: TEAMGEISSERT