设计师 Meng Shenhui 的作品 Fun Community Project 活动视觉识别系统 荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。
银平面· 2025
Fun Community Project 活动视觉识别系统
设计师： Meng Shenhui
客户: Shenzhen Chengmei Culture Communication Co., Ltd
平面类别A' Design Award 银奖获奖者
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关于 Fun Community Project 活动视觉识别系统
“趣味社区计划”是在深圳举办的一场公共艺术活动的视觉识别系统。设计运用了趣味十足的字体设计、抽象艺术图形以及明亮的渐变色彩。六组抽象图形分别对应活动中展出的六件公共艺术作品。该识别系统应用于户外广告牌、印刷品、气球膜、书籍、作品介绍牌及场景搭建之中,并延伸开发了服装、帽子和钥匙扣等衍生品。其目的在于将艺术融入社区生活,邀请公众共同参与。
荣誉认可
关于A' Design Award 银奖
Fun Community Project 活动视觉识别系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Fun Community Project 活动视觉识别系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Fun Community Project 活动视觉识别系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- This visual design utilizes interesting fonts, abstract artistic graphics combined with bright and warm colors to present the characteristics of the art event, as well as the trendy, fun, and joyful positioning of the activity. The strong visual tension can quickly attract the attention of the audience. The series of trendy material designs not only enhance interactivity but also strengthen the power of image communication.
- 尺寸与包装
- The material of the brand image of this activity is particularly large, which can not be summarized in a single size, printed into billboards, printing, balloon film, books, work introduction cards and scene construction, and the production of clothing, hats, key chains and other peripheral materials, which respectively have publicity value, use value and interaction.
- 标签
- Activities, Main Vision
- 生产技术
- Printed into billboards, printing, balloon films, books, work introduction boards and scene construction, and produced clothing, hats, key chains and other peripheral materials
- 设计挑战
- Event visual design should embody art, trends, and fun, integrating art seamlessly into community life, and connect with six artworks, enhancing the artistic sense with rich gradient colors, lively fonts to express fun, and the rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
- 研究
- One of the key activities of the 2024 Shenzhen Design Week branch venue Qiaocheng Fang "Fun Community Public Art Project" has created several highlight projects in the Qiaocheng Fang park area, including a 600-meter urban corridor, a 150-meter urban guest table, and 6 public art pieces. The aim is to organically integrate art with community life and inject new vitality into community development with the power of art.
- 灵感
- This visual design uses abstract artistic graphics to express the 6 public art pieces displayed in the event, enhances the artistic sense with rich gradient colors, and uses lively fonts to express fun. The rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
- 项目周期
- The project started in Shenzhen in February 2024 and was completed in Shenzhen in April 2024.
- 操作流程
- This visually striking image helps to establish the brand recognition of the project so that the public can quickly recognise and remember it. Through visual design, the core values and emotions of the project are conveyed, with the establishment of an emotional connection with the public to enhance the sense of identity and belonging to the event and actively participate in it, and the public participates in the event by taking photos, sharing, etc. to increase the interactivity of the event.
- 专利
- Intellectual property rights：Meng Shenhui
/Shenzhen Chengmei Culture Communication Co., Ltd - 图片版权
- Example:Meng Shenhui
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