Xiaoming Meng and Xueke Fang 的作品 Meet in Arcadia 品牌形象设计

设计师 Xiaoming Meng and Xueke Fang 的作品 Meet in Arcadia 品牌形象设计荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2025

Meet in Arcadia 品牌形象设计

设计师： Xiaoming Meng and Xueke Fang

客户: China Social Entrepreneur Foundation

平面类别A' Design Award 铜奖获奖者

11,774

已验证的获奖者

验证 #164726 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Meet in Arcadia 品牌形象设计

《相约世外桃源》是为中国贵州省龙塘村乡村振兴项目打造的品牌形象设计。标志的灵感源自汉字"美"。梯田以极简、抽象的手法加以描绘,田野之上,抽象化的苗族村寨屋舍与字形笔画相融合,其中一笔化作屋顶。该品牌形象服务于当地支柱产业——乡村旅游。设计旨在呈现在地文化,并助力村民参与品牌共建。

荣誉认可

关于A' Design Award 铜奖

Meet in Arcadia 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Meet in Arcadia 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Meet in Arcadia 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
尺寸与包装: Height 594mm x Width 420mm
标签: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
生产技术: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
设计挑战: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
研究: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
灵感: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
项目周期: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
操作流程: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
专利: Logo (2022) China Social Entrepreneur Foundation
团队成员: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
图片版权: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]