设计师 Xinming Liu 的作品 Dunhuang Lute 文化叙事潮玩荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为玩具、游戏与业余爱好产品设计。

银玩具· 2025

Dunhuang Lute 文化叙事潮玩

设计师： Xinming Liu

客户: Lumi Design

玩具类别A' Design Award 银奖获奖者

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关于 Dunhuang Lute 文化叙事潮玩

琵琶是敦煌壁画中最常被描绘的乐器之一，共有689种不同的表现形式。琵琶演奏方式随时间演变，从唐代有力的弹拨风格，发展为表达深刻情感的细腻指弹技法。这一演变启发了玩具设计，将文化遗产与现代趣味形式相结合，向年轻受众介绍琵琶丰富的历史和表现力。

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关于A' Design Award 银奖

Dunhuang Lute 文化叙事潮玩是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Dunhuang Lute 文化叙事潮玩将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Dunhuang Lute 文化叙事潮玩是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Dunhuang Lute blends traditional Chinese elements with modern design, using illustrated books and toys as the core. Inspired by Dunhuang murals, it explores how to convey historical depth through digital illustrations. The character designs, based on ancient sculptures, highlight dynastic facial features while avoiding modern toy trends. Targeting teens, the project offers an educational approach to Chinese history and culture, making Dunhuang’s heritage and the Pipa instrument accessible and appealing to today’s youth.
尺寸与包装: Small: 15cm x 10cm x 10cm
Large: 30cm x 20cm x 20cm
标签: Trendy toys,Traditional Chinese elements, Educational design, Digital illustration
生产技术: Modeling was done using ZBrush, followed by 3D printing to adjust the character design, and rendering with KeyShot.
设计挑战: The process was filled with challenges, primarily the transition from two-dimensional designs to three-dimensional figurines. The modeling required careful consideration of various viewing angles, necessitating repeated adjustments based on the initial flat designs. Given the educational nature of the project, the characters' poses needed to be both accurate and meticulously crafted. Each character underwent multiple revisions, with new issues emerging even after adjustments, requiring further refinement before reaching the final form.

Technically, several difficulties were overcome, such as the excessive use of subdivision surfaces during modeling, which complicated subsequent animation production. To address this, low-poly models were used for the animation phase and then recolored. Despite these challenges, solutions were gradually developed as the project progressed.
研究: With the growing cultural confidence among China's younger generation, traditional Chinese artistic expressions are gaining increasing popularity. The author believes that Chinese-style design should go beyond the mere application of external elements, instead integrating aesthetic forms with historical and cultural depth by uncovering the intrinsic charm of traditional culture.

In this project, the author focuses on the pipa (Chinese lute) depicted in Dunhuang murals, drawing inspiration from the colors and stylistic elements of different periods of the Dunhuang caves. The result is a picture book and IP (Intellectual Property) characters that showcase over a millennium of the pipa's history and cultural significance, from the Northern Dynasties to the Song and Yuan Dynasties. The design also analyzes the pipa's structure and features, presenting Dunhuang's pipa culture in a visually engaging format.

This project explores ways to blend traditional culture with modern trends. For the facial makeup and costumes of the IP characters, the design strictly adheres to the distinct features of different historical periods as depicted in Dunhuang’s music and dance murals. By transforming mural-style imagery into contemporary illustration, the picture book interweaves text and imagery to narrate the cultural heritage of the Silk Road carried by the pipa. This approach reintroduces this rich cultural history in a form that resonates with and appeals to younger audiences.
灵感: This project reimagines traditional pipa elements from Dunhuang murals, integrating the aesthetic styles and colors of different eras from the Northern Dynasties to the Song-Yuan period. The IP characters feature makeup and attire inspired by iconic mural imagery, translated into contemporary illustration styles.
项目周期: Starts in Beijing in January and ends in September 2022
操作流程: Through interactive play, the Dunhuang Lute collectible toy set bridges ancient mural art and modern lifestyles. Each toy character is meticulously crafted based on figures from Dunhuang murals, embodying distinct historical aesthetics. Users can engage with the toy by assembling its modular parts, which represent different cultural elements, creating an intuitive hands-on connection with history.

The accompanying illustrated book enhances this experience by providing detailed stories behind the murals, highlighting their evolution across dynasties. Readers can explore the historical context of each mural and understand the cultural significance of their design.

Key moments in interaction include assembling the figure, discovering its detailed craftsmanship, and referencing the book for historical insights. This combination allows users to connect visually and intellectually, making the murals accessible in a tangible form. The integration of toys and stories offers a unique learning tool, transforming traditional art into an engaging medium for education and appreciation, particularly for younger audiences. This approach fosters a deeper understanding of Dunhuang's cultural legacy, making it more relatable and captivating.
图片版权: Image #1: Rendering Artist: Xinming Liu, 2022.
Image #2: Rendering Artist: Xinming Liu, 2022.
Image #3: Rendering Artist: Xinming Liu, 2022.
Image #4: Illustrator: Xinming Liu, 2022.
Image #5: Illustrator: Xinming Liu, 2022.