设计师 Naser Nasiri 的作品 Color Rhythms 音乐节视觉识别荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2025

Color Rhythms 音乐节视觉识别

设计师： Naser Nasiri

客户: Nasser Nasiri Design Studio

平面类别A' Design Award 银奖获奖者

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设计作品

关于 Color Rhythms 音乐节视觉识别

阿卜杜勒卡德尔·马拉盖音乐节的视觉识别系统，将传统与现代艺术融为一体。
其设计灵感源自马拉盖古建筑中富有节奏感的砖纹图案，尤其是红色穹顶，向千年文化遗产致以崇高的敬意。
字体设计承袭库法体碑铭的艺术精神，展现出深厚的地域文化底蕴。
演奏传统乐器的音乐家形象，象征着历史与节奏的和谐共鸣。
这一标识在融汇现代视觉美学的同时，亦传达出对文化延续与传承的珍视与守护。

荣誉认可

关于A' Design Award 银奖

Color Rhythms 音乐节视觉识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Color Rhythms 音乐节视觉识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Color Rhythms 音乐节视觉识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This design stands out for its focus on illustration and typography. Its composition is inspired by the brickwork patterns of Maragheh's historical architecture, incorporating rhythm and movement to create a dynamic effect. Hand-drawn illustrations of hands emphasize the ancient roots of the music and the city. The visual forms are harmonized in an Eastern style, blending regional identity with modern aesthetics. This unique approach combines tradition with contemporary minimalism, making the design truly distinctive.
尺寸与包装: For the second edition of this event, a logo symbolizing the number two was designed. The designs include the festival's main poster (120 x 80 cm), a stage banner (3 x 6 meters), two side banners (3 x 2.5 meters) for the stage, exhibition stands for environmental graphics, large-scale billboards and strobe boards (6 x 4 meters) for urban spaces, tote bags, tags for event organizers, and a 300-page book in a royal octavo size (21 x 29.7 cm).
标签: Visual identity design for the event, logo, poster, stage design, music, design for music, Eastern music, graphics for music.
生产技术: In designing the visual identity for this music event, I integrated architectural motifs to align form with content and adhered to the principles of design and personality. The typography, inspired by an inscription in Maragheh with ancient Kufic Maqeli calligraphy, is featured in the title and overall identity. The event logo combines the visual form of the number two with an illustration of a hand playing the daf. The colors lapis lazuli blue, crimson red, verdigris, and gold are rooted in the Iranian miniature tradition and the cultural heritage of Maragheh.
设计挑战: The hardest part of designing the visual identity for the Abd al-Qadir Maraghi Music Festival was integrating historical, cultural, and musical elements. Challenges included limited access to historical inscriptions and accurate architectural details, requiring intensive fieldwork, library research, and expert interviews. Balancing Maragheh's architectural heritage with musical symbolism demanded creative synthesis, while limited production options and modern technology constraints were also overcome.
研究: The visual identity design for the second National Music Festival of Abdulqadir Maraghi was developed through comprehensive research. This process included library studies on the history of music and historical inscriptions in Maragheh, field exploration of local architecture, interviews with experts in architecture, music, and cultural studies, and internet research to analyze visual forms of music from Abdulqadir's era. The findings formed the basis for creating a distinctive identity that reflects Maragheh's cultural heritage.
灵感: The visual identity of the Abd al-Qadir Maraghi National Music Festival is inspired by the historical architecture of Maragheh, particularly the Kufic inscriptions on the Sorkh Dome. The design features geometric patterns and turquoise tiles, reflecting the city's rich cultural heritage. The poster integrates illustrations of traditional Iranian instruments with the festival title, blending music, history, and architecture. The color palette includes lapis blue, gold, and turquoise.
项目周期: The design for this poster was commissioned on December 11, 2024. After a week of research on the background, motifs, and related elements, the final visual identity was completed and delivered to the client on December 22, 2024. Following the printing process, it was installed the same day at Nikkhah Auditorium in Maragheh. The festival took place from December 23 to December 25, 2024, with support from Maragheh Municipality, the City Council, and the Iranian Music Association, honoring Abdulqadir Maraghi and showcasing musical talents.
操作流程: In designing this event, I incorporated advanced typography techniques alongside illustrations depicting hands playing local and international musical instruments. These illustrations are crafted to be universally comprehensible, making the musical nature of the event immediately clear to audiences from all cultures. The combination of professional typography and precise, globally relatable illustrations effectively conveys the event's message.
专利: Registration Number: 330/31235 in the Iranian Music Association.
图片版权: Image 1: The main poster of the festival, designed by Naser Nasiri.
Image 2: An image of the fusion of illustration and typography used in the visual identity design, designed by Naser Nasiri.
Image 3: An image of the Red Dome, one of the buildings in Maragheh, which inspired the typography. Photo of the building by Siamak Javid, design by Naser Nasiri.
Image 4: An image of the event logo alongside a photographed image of the stage in its published state. Event photo by Masoud Moghadam, design by Naser Nasiri.
Image 5: An image of the screen design on the event stage alongside a photographed image of the stage in its published state. Event photo by Masoud Moghadam, design by Naser Nasiri.