设计师 Eluan Araujo 的作品 Rebrand Next 品牌塑造荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2026

Rebrand Next 品牌塑造

设计师： Eluan Araujo

客户: Ash Studio

平面类别A' Design Award 铜奖获奖者

14,435

已验证的获奖者

验证 #167125 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Rebrand Next 品牌塑造

本项目呈现了一套视觉识别系统，旨在展现同一机构语境中不同世代之间的共存与延续。该方案基于清晰而模块化的几何结构，在保持视觉一致性的同时实现灵活应用。标志将形式的简约与象征的深度相结合，能够适应多种格式与不同受众。最终成果是一套持久且实用的识别系统，适用于需要在当代表达与传统之间取得平衡的环境。

荣誉认可

关于A' Design Award 铜奖

Rebrand Next 品牌塑造是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Rebrand Next 品牌塑造将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Rebrand Next 品牌塑造出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
尺寸与包装: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
标签: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
生产技术: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
设计挑战: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
研究: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
灵感: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
项目周期: The project was developed between March and April 2024 in Curitiba, Brazil.
操作流程: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.