There There - Kazune Watanabe 的作品 Designtide Tokyo 2024 品牌形象

设计师 There There - Kazune Watanabe 的作品 Designtide Tokyo 2024 品牌形象荣获了极具声望的 2026 A' Design Award 金奖，竞赛类别为平面、插画与视觉传达设计。

金平面· 2026

Designtide Tokyo 2024 品牌形象

设计师： There There - Kazune Watanabe

客户: Designtide Tokyo Committee

平面类别A' Design Award 金奖获奖者

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关于 Designtide Tokyo 2024 品牌形象

Designtide Tokyo 是一场以展览和市集为形式的设计活动，致力于探索并分享产品设计及相关领域的全新趋势。通过设计，它创造出超越数字媒体的、充满能量与情感的沉浸式体验。该活动于2005年至2012年间举办，将源自东京的设计文化传播至世界各地。每年约有50位受邀及甄选出的设计师参与，展示重视创意甚于商业价值的作品。2024年，Designtide Tokyo以全新标志和焕新愿景重获新生。

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关于A' Design Award 金奖

Designtide Tokyo 2024 品牌形象是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Designtide Tokyo 2024 品牌形象将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Designtide Tokyo 2024 品牌形象激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
尺寸与包装: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
标签: Graphic, Tide, Tokyo, Design, Animation
生产技术: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
设计挑战: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
研究: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
灵感: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
项目周期: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
操作流程: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.