Naoki Eguchi and Taiki Yamada 的作品 Roofarm Rebranding 品牌形象

设计师 Naoki Eguchi and Taiki Yamada 的作品 Roofarm Rebranding 品牌形象荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2026

Roofarm Rebranding 品牌形象

设计师： Naoki Eguchi and Taiki Yamada

客户: RooFarm Inc.

平面类别A' Design Award 铜奖获奖者

8,431

已验证的获奖者

验证 #181329 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Roofarm Rebranding 品牌形象

本项目是伴随Roofarm业务拓展而进行的品牌重塑计划。该公司由城市屋顶农业起步，如今在保留城市业务的同时，正向大规模乡村农业拓展。在这一阶段，企业愿景被重新定义为"重塑农业，永续供给世界粮食"。这一愿景被转化为一套以电路为灵感的视觉形象，将农业诠释为一种基础设施。该形象由两个相互连接的图形构成，象征着城市与乡村系统之间的关系。

荣誉认可

关于A' Design Award 铜奖

Roofarm Rebranding 品牌形象是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Roofarm Rebranding 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Roofarm Rebranding 品牌形象出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
尺寸与包装: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
标签: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
生产技术: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
设计挑战: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
研究: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
灵感: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
项目周期: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
操作流程: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
团队成员: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
图片版权: Naoki Eguchi / Taiki Yamada