Jone Aleksiunaite 的作品 Identity Created by Consumer (ICC) 企业形象识别系统

设计师 Jone Aleksiunaite 的作品 Identity Created by Consumer (ICC) 企业形象识别系统荣获了极具声望的 2013 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2013

Identity Created by Consumer (ICC) 企业形象识别系统

设计师： Jone Aleksiunaite

客户: Vilnius Academy of Arts

平面类别A' Design Award 铜奖获奖者

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关于 Identity Created by Consumer (ICC) 企业形象识别系统

《由消费者创造的形象识别》是为一家现代艺术博物馆打造的动态企业形象识别系统。该系统由恒定部分与动态部分共同构成。基础视觉元素与印刷物料组成恒定部分,动态部分则源自参观者所生成的数据。每位参观者都会生成一个专属符号和一段动作影像。这些元素随后被应用于纪念品、动态图形以及呈现在网站和数字屏幕上的动态标志。全部视觉素材均通过矢量图形与录制视频制作完成。

荣誉认可

关于A' Design Award 铜奖

Identity Created by Consumer (ICC) 企业形象识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Identity Created by Consumer (ICC) 企业形象识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Identity Created by Consumer (ICC) 企业形象识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
尺寸与包装: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
标签: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
生产技术: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
设计挑战: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
研究: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
灵感: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
项目周期: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
操作流程: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
团队成员: Student Jone Aleksiunaite
Lecturer Marius Bartkus