设计师 Lana Raizen 的作品 Kalitva 产品目录荣获了极具声望的 2019 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2019

Kalitva 产品目录

设计师： Lana Raizen

客户: Kalitva

平面类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #73261 的获奖状态

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色彩

设计作品

关于 Kalitva 产品目录

该目录是为俄罗斯炊具制造商创建的。通过对所有收藏品进行详细的熟悉和比较分析的结果，选择了最合适的香料，草药和蔬菜，这补充了目录的设计并突出了每个收藏品的优势。产品目录的封面是用平底锅形式的切口制成的，通过它可以显示收藏的彩色照片。第二个盖子上的平底锅和锅的手柄采用柔软的清漆上漆，模仿了这些手柄的实际覆盖范围。

荣誉认可

关于A' Design Award 铜奖

Kalitva 产品目录是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Kalitva 产品目录将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Kalitva 产品目录出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
尺寸与包装: Width 210 mm x Depth 9 mm x Height 250 mm
标签: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
生产技术: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
设计挑战: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
研究: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
灵感: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
项目周期: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
操作流程: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
团队成员: Lana Raizen
图片版权: Photographer: Sergey Fedotov, Kalitva