Mateus Matos Montenegro 的作品 InterBrasil Logotype Redesign 品牌识别重新设计

设计师 Mateus Matos Montenegro 的作品 InterBrasil Logotype Redesign 品牌识别重新设计荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2020

InterBrasil Logotype Redesign 品牌识别重新设计

设计师： Mateus Matos Montenegro

客户: InterBrasil

平面类别A' Design Award 银奖获奖者

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关于 InterBrasil Logotype Redesign 品牌识别重新设计

重新思考和重新设计品牌的灵感来自公司文化的现代化和整合变化。心脏的设计不再是品牌的外部因素，而是在内部与员工以及与客户之间建立了合作伙伴关系。利益，承诺和服务质量之间的综合结合。从形状到颜色，新设计将心脏与B融为一体，而健康十字则与T融为一体。中间的两个单词使徽标看起来像一个单词，一个符号，将R和B结合在一起。心。

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关于A' Design Award 银奖

InterBrasil Logotype Redesign 品牌识别重新设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计InterBrasil Logotype Redesign 品牌识别重新设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。InterBrasil Logotype Redesign 品牌识别重新设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
尺寸与包装: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
标签: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
生产技术: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
设计挑战: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
研究: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
灵感: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
项目周期: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
操作流程: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
团队成员: Mateus Matos Montenegro