设计师 1983Asia 的作品 Pagoda 企业形象识别荣获了极具声望的 2020 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2020

Pagoda 企业形象识别

设计师： 1983Asia

客户: 1983Asia

平面类别A' Design Award 铁奖获奖者

17,946

已验证的获奖者

验证 #86954 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Pagoda 企业形象识别

百果园是为一家中国水果企业打造的企业形象识别系统。该识别系统以两只猴子吉祥物为核心，先以铅笔手绘草图，再通过数字设计软件深化完成。之所以选择猴子，是因为在中国文化中猴子与水果紧密相连，同时也象征着智慧与勇气。吉祥物在四季中翩然起舞，周围的花卉随着不同的情绪意境而变化。色彩取自花卉、季节与自然。印刷工艺采用UV上光与烫金。设计旨在以尊重自然生命的态度呈现亚洲文化。

荣誉认可

关于A' Design Award 铁奖

Pagoda 企业形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Pagoda 企业形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Pagoda 企业形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
尺寸与包装: UV, hot stamping
标签: Package design, totem, traditional culture, Asian design, fruits
生产技术: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
设计挑战: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
研究: Chinese symbol and totem research
灵感: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
项目周期: this project finished in end of 2017 in Shenzhen China
操作流程: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
专利: 1983ASIA
团队成员: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
图片版权: 1983ASIA