设计师 Mateus Matos Montenegro 的作品 Meat n Beer 品牌设计 荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2020
Meat n Beer 品牌设计
客户: Meat n Beer
平面类别A' Design Award 铜奖获奖者
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关于 Meat n Beer 品牌设计
Meat n Beer被认为是销售特种肉类和啤酒的旗舰店。徽标的灵感来自两个旗舰产品的融合。从带有尖角的传统牛头，到现代质朴的线框矢量中，经过标志性设计，再与其他传统元素（啤酒瓶）互动。结合处在正负空间中，简洁而优雅地成为单个符号，其中文本和图像形成单个图像。字体样式将旧的工业字体与更现代的脚本混合在一起。
荣誉认可
关于A' Design Award 铜奖
Meat n Beer 品牌设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Meat n Beer 品牌设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Meat n Beer 品牌设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- 尺寸与包装
- Packaging and the paper bags came in various shapes for each type and size of product.
- 标签
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- 生产技术
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- 设计挑战
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- 研究
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- 灵感
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- 项目周期
- Started in july 2016, and ended with the opening of the second store in december 2018.
- 操作流程
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- 团队成员
- Mateus Matos Montenegro
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