设计师 Creator Strategic Marketing Co., Ltd 的作品 13 International Cultural Media 品牌形象识别 荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2020
13 International Cultural Media 品牌形象识别
设计师： Creator Strategic Marketing Co., Ltd
客户: CREATOR Strategic Marketing Co., Ltd
平面类别A' Design Award 铜奖获奖者
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验证 #92411 的获奖状态设计作品
关于 13 International Cultural Media 品牌形象识别
13国际文化传媒是为一家从事电视节目、影视、文化创意开发与娱乐业务的多媒体制作公司打造的品牌形象。标志以"Thirteen"一词为基础,采用手绘笔触书写,传达出活力与张力。阿拉伯数字13作为点缀元素加入其中,呼应公司创立之初一段富有意义的故事。黑色与金色为主色调,意在传递专业气质与国际化格调。在信封与办公用品上,标志经过裁切放大处理,以强化视觉表现力。
荣誉认可
关于A' Design Award 铜奖
13 International Cultural Media 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计13 International Cultural Media 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。13 International Cultural Media 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
- 尺寸与包装
- Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm - 标签
- branding, identity, entertainment, multimedia, creative
- 生产技术
- Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image. - 设计挑战
- When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
- 研究
- In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
- 灵感
- At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
- 项目周期
- The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
- 操作流程
- The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
- 团队成员
- Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh
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