Willy Lai and Dave Torres 的作品 Macy’s Website 电子商务网站

设计师 Willy Lai and Dave Torres 的作品 Macy’s Website 电子商务网站荣获了极具声望的 2020 A' Design Award 金奖，竞赛类别为网站与网页设计。

金网页· 2020

Macy’s Website 电子商务网站

设计师： Willy Lai and Dave Torres

客户: Macy's

网页类别A' Design Award 金奖获奖者

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已验证的获奖者

验证 #93996 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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关于 Macy’s Website 电子商务网站

梅西百货（Macy's）网站是一个电子商务平台，让顾客能够在线选购梅西百货的全线商品。该网站于2019年根据顾客反馈意见进行了重新设计，呈现出简洁、纯粹且富有时尚气息的设计风格。版面布局借鉴了时尚媒体与消费电子产品的视觉语言，旨在使梅西百货有别于其他竞争零售商。设计采用了现代响应式网页技术，使网站可在笔记本电脑、平板电脑和智能手机上流畅浏览。此次改版以用户体验研究为指导，包括问卷调查、用户访谈以及可用性测试。

荣誉认可

关于A' Design Award 金奖

Macy’s Website 电子商务网站是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Macy’s Website 电子商务网站将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Macy’s Website 电子商务网站激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
尺寸与包装: We developed reponsive web design across different devices.
标签: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
生产技术: We utilized modern responsive web technologies.
设计挑战: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
研究: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
灵感: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
项目周期: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
操作流程: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
团队成员: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
图片版权: Images courtesy of Macys.