设计师 Antonia Skaraki 的作品 Avgoulakia 销售工具包荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2021

Avgoulakia 销售工具包

设计师： Antonia Skaraki

客户: Zouras Farm

平面类别A' Design Award 铁奖获奖者

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关于 Avgoulakia 销售工具包

先有鸡还是先有蛋？这通常是首先需要回答的问题，但在这个案例中还有另一个问题。当你想以一种意想不到且与众不同的方式品尝经典产品时，你需要什么？首先，你需要一个能够脱颖而出的意外呈现。这正是为Avgoulakia品牌所要创造的，通过一个创意概念，以现代、与众不同且富有趣味的方式传达品牌的独特性。

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关于A' Design Award 铁奖

Avgoulakia 销售工具包是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Avgoulakia 销售工具包将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Avgoulakia 销售工具包因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
尺寸与包装: kit: paper, 479 x 1157 (mm)
标签: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
生产技术: Paper. Environmentally friendly.
设计挑战: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
研究: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
灵感: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
项目周期: The project began in 2018 and finished in 2019 in Athens, Greece.
操作流程: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
团队成员: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
图片版权: A.S. Advertising, 2019