设计师 Rafael de Araujo 的作品 Pop Up Magazine 开头标题 荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为电影、视频与动画设计。
银电影· 2020
Pop Up Magazine 开头标题
设计师： Rafael de Araujo
客户: Pop Up Magazine
电影类别A' Design Award 银奖获奖者
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验证 #97126 的获奖状态设计作品
关于 Pop Up Magazine 开头标题
该项目是一次抽象而流畅的探索逃生问题（2019年主题）的旅程，展示了由此带来的变化，新事物和后果。所有的视觉效果都很干净舒适，与逃生所带来的令人不舒服的现实形成鲜明对比。设计在不断变化，动画中的变形形状代表由某种情况引起的重新适应行为。逃生有不同的含义，解释和观点，从嬉戏到严肃。
荣誉认可
关于A' Design Award 银奖
Pop Up Magazine 开头标题是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Pop Up Magazine 开头标题将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Pop Up Magazine 开头标题是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
- 尺寸与包装
- We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
- 标签
- illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
- 生产技术
- The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
- 设计挑战
- The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
- 研究
- I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
- 灵感
- The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece. - 项目周期
- The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
- 操作流程
- Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital. - 团队成员
- Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine - 图片版权
- Rafael de Araujo, 2019.
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