设计师 Jaehun Kim 的作品 HanKkeut 品牌形象识别 荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。
银平面· 2020
HanKkeut 品牌形象识别
设计师： Jaehun Kim
客户: Visang
平面类别A' Design Award 银奖获奖者
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关于 HanKkeut 品牌形象识别
HanKkeut是一套中小学教科书系列的品牌形象识别系统，由学生与教师协作开发而成。该品牌的核心理念是打造一体化的学习连接体验。封面图形运用了一条自品牌标识图形延伸而出的连贯线条，以表达向上攀升的意象。同一线条被应用于所有HanKkeut系列图书，形成统一的视觉特征。封面采用鲜明的色彩、压凸肌理与全息贴纸工艺，并以不同的封面配色区分各个年龄层级。
荣誉认可
关于A' Design Award 银奖
HanKkeut 品牌形象识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计HanKkeut 品牌形象识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。HanKkeut 品牌形象识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students. - 尺寸与包装
- The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing. - 标签
- Learning Method, Brand Identity, all in one, connect, ascension
- 生产技术
- The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
- 设计挑战
- In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
- 研究
- Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
- 灵感
- The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity. - 项目周期
- HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
- 操作流程
- HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
- 团队成员
- Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park - 图片版权
- Visang Creative Design Lab, 2019
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