Yic Barbecue Market Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo ngu-Youjia Gu

Umdwebo Yic Barbecue Market Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo ngu-Youjia Gu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2020

Yic Barbecue Market Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo

ngu Youjia Gu

Iklayenti: MET Creative Brand

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

10,351

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#100459

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Yic Barbecue Market Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo

Umbhalo Wencwadi: I-Yic Barbecue Market ubunikazi bokubonakalayo obakhelwe indawo yokudlela ebhabhikhyu. Lobu bunikazi bakhiwe ngokususela emsindweni wokosa, ovezwa njenge-Zila, oyilo elakha isiqubulo sabo be-brand kanye nohlelo lokubhala olubanzi. Umlingiswa omncane oyisidlagangubulane ogama lakhe kunguZila beast usebenza njengesifanekiso se-brand, unobuso obuncomeka nomlomo ovulekile. Izakhiwo eziyindilinga njengezinkanyezi kanye nezinhlamvu zomshosha zisikisela amaplanethi nesikhala, zisekela indikimba yeplanethi yebhabhikhyu. Amathoni omhlobo we-orange ekhanyayo kanye ne-blue-green anika ubunikazi isitayela esimtoti nesihlobonge. Lobu bunikazi busetshenziswa endaweni engaphakathi elingana ngobubanzi bama-280 amamitha esikwele.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Yic Barbecue Market Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Yic Barbecue Market Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Yic Barbecue Market Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Izilinganiso Nokupakisha: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Amathegi: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Ubuchwepheshe Bokukhiqiza: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Inselele Yokudweba: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Ucwaningo: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Ugqozi: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Ubude Bephrojekthi: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Ukuhamba Kokusebenza: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Amapathenti: Copyrights belong to Youjia Gu, 2018
Amalungu Eqembu: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Amakhredithi Ezithombe: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.