Serious Little Squid Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo ngu-Youjia Gu

Umdwebo Serious Little Squid Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo ngu-Youjia Gu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2020

Serious Little Squid Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo

ngu Youjia Gu

Iklayenti: MET Creative Brand

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#100470

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Serious Little Squid Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo

Umbhalo Wencwadi: I-Serious Little Squid ubunikazi bokubonakalayo obudalelwe uphawu lwesitolo sokudlela. Ubunikazi bakhelwe ku-A Zheng, umlingiswa wengane yolwelwesi omela izisebenzi zasemahhovisi asemadolobheni. Imininingwane efana nethayi nesigqoko sekhanda yenza umlingiswa abonakale kalula futhi aziwe. Isitayela sezithombe silandela amafilimu athule amnyama namhlophe, kusetshenziswa uhlekisa oluqandayo nezigcawu ezilula zohlaya. Uchungechunge lwezithombe olubizwa ngokuthi inkundla yangaphakathi lwethula impilo yansuku zonke edolobheni elikhulu. Inhloso ukwakha umsindo omuhle wophawu kanye nobudlelwane obusondelene nabathengi abasebasha.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Serious Little Squid Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Serious Little Squid Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Serious Little Squid Umsebenzi Oyinhloko: Ubunikazi Bokubonakalayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Izilinganiso Nokupakisha: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Amathegi: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Ubuchwepheshe Bokukhiqiza: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Inselele Yokudweba: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Ucwaningo: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Ugqozi: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Ubude Bephrojekthi: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Ukuhamba Kokusebenza: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Amapathenti: Copyrights belong to Youjia Gu, 2019.
Amalungu Eqembu: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Amakhredithi Ezithombe: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.