Yeqela kokuqukethwe
Strong Tiger Umsebenzi Oyinhloko: Ipakheji Yotshwala ngu-Tiger Pan

Umdwebo Strong Tiger Umsebenzi Oyinhloko: Ipakheji Yotshwala ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.


IbhulonziUkupakisha· 2022

Strong Tiger Umsebenzi Oyinhloko: Ipakheji Yotshwala

ngu Tiger Pan

Iklayenti: Beijing Shunxin Agriculture Holding Co., Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#130958

Imibala

Ukuklama

Mayelana ne-Strong Tiger Umsebenzi Oyinhloko: Ipakheji Yotshwala

Umbhalo Wencwadi: I-Strong Tiger ingumklamo wepakheji onemikhawulo ye-baijiu yaseShayina. Umklamo uphawula uNyaka weNgonyama Yehlathi ohlelweni lwe-Zodiac laseShayina. Ikhanda lengonyama yehlathi lidwetshwe ngendlela engaqondakali kahle, lithathwe isu lesigqoko se-samurai sesikhathi seWarring States eJapane. Imigqa eqotho neshubile ibumba umzimba webhodlela futhi iveza isimo esiqinile nesingaguquki. Ibhodlela lenziwe ngengilazi, okwengeza ukubenyezela nokuthintwa okuhle esikhumbeni futhi kwenza umkhiqizo uhluke emabhodleleni obumba. Umbala okhanyayo kanye nokuhlelwa okucacile kolwazi kusiza abathengi ukuthi babone umkhiqizo bekude.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Strong Tiger Umsebenzi Oyinhloko: Ipakheji Yotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Strong Tiger Umsebenzi Oyinhloko: Ipakheji Yotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Strong Tiger Umsebenzi Oyinhloko: Ipakheji Yotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile
The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Izilinganiso Nokupakisha
Width 71.5mm x depth 92.5mm x height 393mm
Amathegi
Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Ubuchwepheshe Bokukhiqiza
The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Inselele Yokudweba
The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Ucwaningo
The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Ugqozi
Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Ubude Bephrojekthi
The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Ukuhamba Kokusebenza
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Amalungu Eqembu
Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Amakhredithi Ezithombe
Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan

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