Nunn Bush Ukugqwayiza Komkhiqizo We-3D ngu-Mateus Morgan

Umdwebo Nunn Bush Ukugqwayiza Komkhiqizo We-3D ngu-Mateus Morgan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ifilimu.

IsilivaIfilimu· 2023

Nunn Bush Ukugqwayiza Komkhiqizo We-3D

ngu Mateus Morgan

Iklayenti: Morgan Studio

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ifilimu

65,393

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#150585

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Nunn Bush Ukugqwayiza Komkhiqizo We-3D

Iphrojekthi yenzelwe ukukhombisa zonke izici zomkhiqizo ngendlela ejabulisayo ngokufundisa kodwa ngaphandle kokucasula. Inhloso bekuwukukhombisa ukwakhiwa kwesicathulo. Ugqozi luqhamuke ocwaningweni olumayelana nezakhi ezingamela umkhiqizo, njengemvelo enayo yonke imibala nemizwelo. Isicathulo salingiswa kusetshenziswa izithombe njengereferensi kanye namasu okumodela angaphezulu kwe-3D. Ukwenza imodeli, abaklami basebenzisa isofthiwe ye-C4D. Yonke imidwebo yenziwe kusetshenziswa ukuthungwa kwesikhumba namanye amabhulashi e-photoshop. I-Vray yasetshenziselwa ukuhlinzeka kanye ne-Houdini yokufanisa.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Nunn Bush Ukugqwayiza Komkhiqizo We-3D iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Nunn Bush Ukugqwayiza Komkhiqizo We-3D ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Nunn Bush Ukugqwayiza Komkhiqizo We-3D iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Amathegi: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Ubuchwepheshe Bokukhiqiza: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Inselele Yokudweba: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Ucwaningo: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Ugqozi: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Ubude Bephrojekthi: 2 months
Ukuhamba Kokusebenza: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Amalungu Eqembu: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca