Kokorozashi Mirror Uphawu Lokuzimela Kwenkampani ngu-Unou Jikenn, Inc.

Umdwebo Kokorozashi Mirror Uphawu Lokuzimela Kwenkampani ngu-Unou Jikenn, Inc. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IbhulonziUkukhangisa· 2026

Kokorozashi Mirror Uphawu Lokuzimela Kwenkampani

ngu Unou Jikenn, Inc.

Iklayenti: Mitsui & Co., Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukukhangisa

15,938

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#181004

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Kokorozashi Mirror Uphawu Lokuzimela Kwenkampani

I-Kokorozashi Mirror wuhlelo lophawu lokuzimela kwenkampani olwakhelwe i-Mitsui & Co., Ltd. Lolu phawu lubekwe endleleni yesiteshi exhumana nekomkhulu lenkampani. Izithombe zabasebenzi kanye nezimo zasendaweni yokusebenza zimele izigaba zebhizinisi eziyishumi. Imilayezo ebhalwe ngesandla ebekwe phezu kwezithombe iveza izifiso zesigaba ngasinye. Isibuko simi ekugcineni kwendlela futhi siphethe umbhalo womkhiqizo othi It all begins with Kokorozashi. Ababukeli babona isithombe sabo esibukweni kanye nomlayezo, okubamema ukuba bazindle ngokwabo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Kokorozashi Mirror Uphawu Lokuzimela Kwenkampani iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Kokorozashi Mirror Uphawu Lokuzimela Kwenkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Kokorozashi Mirror Uphawu Lokuzimela Kwenkampani iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Izilinganiso Nokupakisha: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Amathegi: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Ubuchwepheshe Bokukhiqiza: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Inselele Yokudweba: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Ucwaningo: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Ugqozi: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Ubude Bephrojekthi: Published: August 28, 2025 to Present in Tokyo, Japan.
Ukuhamba Kokusebenza: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Amalungu Eqembu: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Amakhredithi Ezithombe: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.