Light - Discovering Umbria Incwadi Ye-Typographic ngu-Paul Robb

Umdwebo Light - Discovering Umbria Incwadi Ye-Typographic ngu-Paul Robb ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Okushicilelwe.

IbhulonziOkushicilelwe· 2020

Light - Discovering Umbria Incwadi Ye-Typographic

ngu Paul Robb

Iklayenti: Salt & Pepper

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Okushicilelwe

25,038

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#88176

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Light - Discovering Umbria Incwadi Ye-Typographic

Ngemuva kokuzamazama komhlaba okuqothulayo kuka-2016, isiFunda sase-Umbria sase-Italy sidinga ukuthi kuphinde kube nokuxhumana kwezokuxhumana kwawo. Le khathalogu yilolo hambo olibonisa ingcebo yamasiko yezindawo ezingaziwa zensimu. Elinye nelinye lamakhasi enkomba yesigaba laliklanyelwe ukugxila ekudluliseni leyo ndaba. Yize ubukhulu becala uhambo lokuthatha izithombe lwesiko lokukhanya nokungabonakali, ingxenye yemibhalo yekhathalogu iphathisiwe ukulinganisa indaba ebonakalayo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Light - Discovering Umbria Incwadi Ye-Typographic iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Light - Discovering Umbria Incwadi Ye-Typographic ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Light - Discovering Umbria Incwadi Ye-Typographic iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Izilinganiso Nokupakisha: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Amathegi: Type/Font Design, Identity design, Catalog, Photography, Typography
Ubuchwepheshe Bokukhiqiza: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Inselele Yokudweba: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Ucwaningo: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Ugqozi: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Ubude Bephrojekthi: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Ukuhamba Kokusebenza: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Amalungu Eqembu: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Amakhredithi Ezithombe: Photography copyright, Paul Robb & Marco Giugliarelli