Pop Up Magazine Isihloko Esivulayo ngu-Rafael de Araujo

Umdwebo Pop Up Magazine Isihloko Esivulayo ngu-Rafael de Araujo ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ifilimu.

IsilivaIfilimu· 2020

Pop Up Magazine Isihloko Esivulayo

ngu Rafael de Araujo

Iklayenti: Pop Up Magazine

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ifilimu

47,465

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#97126

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Pop Up Magazine Isihloko Esivulayo

Iphrojekthi bekunguhambo lokuhlola izindaba zokuphunyuka (ingqikithi yonyaka ka-2019) ngokungakhathali nangokucacile, okubonisa izinguquko, izinto ezintsha kanye nemiphumela yalokho. Zonke izibuko zihlanzekile futhi zikhululekile ukubukwa, ziqhathaniswa neqiniso elingathandeki esenzweni sokuphunyuka. Idizayini ihlala iguquka futhi amajamo morphing ku-animation amelela isenzo sokufundwa kabusha, okubangelwa uhlobo oluthile lwesimo. Ukuphunyuka kunezincazelo ezahlukahlukene, ukutolika kanye nephuzu lokubuka kuyehluka kusuka kokudlalayo kuya kokungathi sína.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Pop Up Magazine Isihloko Esivulayo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Pop Up Magazine Isihloko Esivulayo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Pop Up Magazine Isihloko Esivulayo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Izilinganiso Nokupakisha: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Amathegi: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Ubuchwepheshe Bokukhiqiza: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Inselele Yokudweba: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Ucwaningo: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Ugqozi: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Ubude Bephrojekthi: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Ukuhamba Kokusebenza: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Amalungu Eqembu: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Amakhredithi Ezithombe: Rafael de Araujo, 2019.