Rana Gaber 嘅作品 Grand Egyptian Museum 企業形象識別

由設計師 Rana Gaber 創作嘅 Grand Egyptian Museum 企業形象識別係備受推崇嘅 2020 A' Design Award 金獎得獎作品，獲獎類別為平面設計。

金平面· 2020

Grand Egyptian Museum 企業形象識別

由 Rana Gaber

客戶: Rana Hossam

平面類別嘅 A' Design Award 金獎得獎者

61,233

經驗證嘅獲獎者

驗證設計 #100110 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Grand Egyptian Museum 企業形象識別

大埃及博物館係一套為古埃及文物博物館而設嘅企業形象識別。個標誌由五個解讀為「埃及」嘅聖書體象形文字組成，結合成幾何而簡潔嘅形態。細長嘅長方形外形靈感嚟自「王名圈」（cartouche），即係用嚟標示皇室名號嘅框飾。黑色係主色，因為尼羅河兩岸曾經被稱為「黑土地」。輔助色嘅靈感就嚟自古埃及嘅珠寶首飾。主要字體採用Roboto，因為佢嘅角度同弧線同標準字嘅造型互相呼應。仲開發咗一套實驗性嘅指示標識系統。

榮譽認可

關於A' Design Award 金獎

Grand Egyptian Museum 企業形象識別是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Grand Egyptian Museum 企業形象識別將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Grand Egyptian Museum 企業形象識別激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
尺寸同包裝: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
標籤: Visual Identity, Logo, Branding, Typography, Signage system
生產技術: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
設計挑戰: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
研究: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
靈感: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
項目時長: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
操作流程: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
團隊成員: none.
圖片來源: credits to: Shutterstock and bensound