Youjia Gu 嘅作品 Yic Barbecue Market 视觉识别系统

由設計師 Youjia Gu 創作嘅 Yic Barbecue Market 视觉识别系统係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2020

Yic Barbecue Market 视觉识别系统

由 Youjia Gu

客戶: MET Creative Brand

平面類別嘅 A' Design Award 銅獎得獎者

10,351

經驗證嘅獲獎者

驗證設計 #100459 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Yic Barbecue Market 视觉识别系统

Yic烧烤市集係一個為燒烤餐廳創作嘅視覺識別系統。呢個識別系統圍繞燒烤嘅聲音「滋啦」（Zila）建構，並以此塑造品牌口號同埋更廣泛嘅文案系統。一隻名叫Zila獸嘅細小肉食性角色作為品牌吉祥物，擁有可愛嘅面孔同張開嘅嘴巴。星星同毛線球等圓形圖案暗示行星同太空，襯托出燒烤星球嘅主題。淺橙色同藍綠色調令整個識別系統散發出活潑時尚嘅風格。呢套識別系統應用喺一個280平方米嘅室內空間入面。

榮譽認可

關於A' Design Award 銅獎

Yic Barbecue Market 视觉识别系统是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Yic Barbecue Market 视觉识别系统將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Yic Barbecue Market 视觉识别系统出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
尺寸同包裝: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
標籤: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
生產技術: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
設計挑戰: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
研究: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
靈感: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
項目時長: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
操作流程: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
專利: Copyrights belong to Youjia Gu, 2018
團隊成員: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
圖片來源: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.