The Wild 企業標識

由 Chao Xu

客戶: AhnLuh Luxury Resorts and Residences

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #100724 嘅獲獎狀態

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色彩

設計

關於 The Wild 企業標識

這是一個新的豪華度假勝地的品牌設計，該度假勝地建在湖南省黃柏山頂。該項目的目的是將中國傳統美學與西方簡約結合到品牌設計中。設計團隊提取了黃柏山動植物的豐富特徵，並運用中國傳統繪畫技術設計了起重機的造型標誌，將起重機的羽毛簡化為設計圖案。這種基本模式可以形成各種各樣的動植物（存在於山區），並使所有設計元素看起來和諧。

榮譽認可

關於A' Design Award 鐵獎

The Wild 企業標識是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計The Wild 企業標識將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。The Wild 企業標識因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
尺寸同包裝: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
標籤: branding design, logo, Chinese style, hotel branding, simple
生產技術: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
設計挑戰: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
研究: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
靈感: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
項目時長: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
團隊成員: Creative director:Chao Xu
Graphic design:Chao Xu