由設計師 Angela Spindler 創作嘅 Hopapops 健康休閒食品係備受推崇嘅 2020 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2020

Hopapops 健康休閒食品

由 Angela Spindler

客戶: Depot Creative

包裝類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #101038 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Hopapops 健康休閒食品

專案任務：針對美國消費者的爆開睡蓮種子的命名、品牌創作與包裝設計。面臨的挑戰是如何佔領一個不一定聽過關鍵成分睡蓮種子的市場。解決方案是專注於貨架宣傳、簡單的資訊層次結構和突出的成分視覺效果。插圖構成了包裝的正面和背面，讓人們清楚地了解產品和口味的變化。 Hopapops 品牌標誌排版的不均勻性質為包裝增添了厚顏無恥的彈力，與為該品牌創造的有趣的語調相得益彰。

榮譽認可

關於A' Design Award 鐵獎

Hopapops 健康休閒食品是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Hopapops 健康休閒食品將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Hopapops 健康休閒食品因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
尺寸同包裝: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
標籤: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
生產技術: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
設計挑戰: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
研究: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
靈感: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
項目時長: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
操作流程: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
團隊成員: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
圖片來源: Illustrator: Anna Makarova