Rosé 玫瑰

由 Ximena Ureta

客戶: Concha y Toro

包裝類別嘅 A' Design Award 銅獎得獎者

24,014

經驗證嘅獲獎者

驗證設計 #101247 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Rosé 玫瑰

Rose係為智利出產嘅玫瑰紅酒而設計嘅酒標。標籤尺寸為85乘90毫米,印刷於每平方米89克嘅特殊紋理紙上。採用數碼平版印刷技術套印五款專色,並配以燙金、燙黑、凸雕及浮雕等特殊工藝。設計靈感源自玫瑰、花瓣、葡萄藤葉,以及黃昏天空嘅柔和色調,葡萄藤蔓纏繞於文字之間。酒瓶容量為375毫升,呢種細小容量規格喺智利呢個酒類品類當中屬於全新嘗試。

榮譽認可

關於A' Design Award 銅獎

Rosé 玫瑰是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Rosé 玫瑰將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Rosé 玫瑰出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
尺寸同包裝: Label Dimension: 85x90 mm
標籤: wine label, packaging, design, label, wine, concha y toro, ximena ureta
生產技術: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
設計挑戰: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
研究: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
靈感: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
項目時長: This project started in November 2018 in Santiago of Chile and finished in March 2019.
操作流程: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
團隊成員: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
圖片來源: Diego Agurto