Idean Singapore 嘅作品 Future of the Digitally Society 流動應用程式

由設計師 Idean Singapore 創作嘅 Future of the Digitally Society 流動應用程式係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為流動設計。

銅流動· 2020

Future of the Digitally Society 流動應用程式

由 Idean Singapore

客戶: National Library Board, Singapore

流動類別嘅 A' Design Award 銅獎得獎者

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驗證設計 #101521 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Future of the Digitally Society 流動應用程式

《數位社會的未來》係一款專為公共圖書館服務而設計嘅流動應用程式。呢個應用程式將瀏覽、搜尋、分享同個人化推薦功能結合喺同一個介面入面。擴增實境地圖同低功耗藍牙信標技術可以幫助用戶喺圖書館分館入面搵書、接收情境訊息同埋獲得協助。用戶只需掃描條碼就可以借書,亦可以將書本儲存到個人書架,或者預約喺任何分館取書。呢個設計將實體圖書館同數位渠道連結埋一齊,打造出無縫嘅使用體驗。

榮譽認可

關於A' Design Award 銅獎

Future of the Digitally Society 流動應用程式是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Future of the Digitally Society 流動應用程式將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Future of the Digitally Society 流動應用程式出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The newly designed app had delightful browsing experience coupled with
efficient searching, able to build communities through sharing and have
smart and personalised recommendations. The physical finding and
borrowing experience was enhance through AR mapping and low power
beacon technology to help library users to find books or look for
assistance
尺寸同包裝: 143.6mm x 70.9mm
標籤: interactive, seamless journey, digital, customer experience, experience design
生產技術: The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices.
With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime.
There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user.
設計挑戰: Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen.
There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations.
Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design.
The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily.
研究: The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world.

Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion.
The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.

The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app.

Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books.
靈感: The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives.
The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels.
Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations
項目時長: The project started in May 2019 in Singapore and finished the design process in September 2019.
操作流程: When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library.
The content of the app will then display contextual information and content pertaining to the library branch itself.
With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops.
Library users will also be able to track the location of the book with the aid of the technology.
Efficiency in loaning a book, just scan the barcode to borrow!

The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch.
團隊成員: Creative Director: Ignatius Ong
Deputy Head of Deisgn: Nicholas Tan
Design Architect: Adib Ramzali
User Experience Researcher: Gigi Teo
User Experience Designer: Yuen Pei Yun
Associate Designer: Sherilyn Kan
圖片來源: Image #1: Idean Design Team, Future of library video, 2018.
Image #2: Idean Design Team, Future of library video, 2018.
Image #3: Idean Design Team, Future of library video, 2018.
Image #4: Idean Design Team, Future of library video, 2018.
Image #5: Idean Design Team, Future of library video, 2018.
Video Credits: Hu Emmanuelle, Future of library video, 2018.