Sidel Machinery Shanghai Co.,Ltd. 嘅作品 Menton 調味水包装

由設計師 Sidel Machinery Shanghai Co.,Ltd. 創作嘅 Menton 調味水包装係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2020

Menton 調味水包装

由 Sidel Machinery Shanghai Co.,Ltd.

客戶: Sidel Machinery (Shanghai) Co.,Ltd.

包裝類別嘅 A' Design Award 銅獎得獎者

11,271

經驗證嘅獲獎者

驗證設計 #101535 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Menton 調味水包装

Menton係一款使用進口檸檬製作嘅淡味調味水包装設計。設計採用明亮嘅色彩配搭，令人聯想起陽光燦爛嘅地中海假期。隨機分佈嘅手繪檸檬圖案營造出輕鬆嘅氛圍，突顯呢款飲品天然健康嘅特質。金屬藍色調將唔同口味統一起嚟，為品牌塑造出精緻嘅形象。呢款直身瓶採用PET材質製造，500毫升裝重量僅得17.85克，喺生產過程中節省咗物料同能源。

榮譽認可

關於A' Design Award 銅獎

Menton 調味水包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Menton 調味水包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Menton 調味水包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
尺寸同包裝: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
標籤: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
生產技術: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
設計挑戰: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
研究: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
靈感: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
項目時長: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
操作流程: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
專利: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
團隊成員: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
圖片來源: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini