由設計師 Ye Wang and Wei Chen 創作嘅 New Vision 果汁包装 係備受推崇嘅 2020 A' Design Award 鐵獎 得獎作品，獲獎類別為 包裝設計。
鐵包裝· 2020
New Vision 果汁包装
客戶: Nanpai Farm
包裝 類別嘅 A' Design Award 鐵獎 得獎者
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經驗證嘅獲獎者
驗證設計 #103664 嘅獲獎狀態設計
關於 New Vision 果汁包装
《新视界》是為一間水果農場設計嘅一系列果汁包装。每個樽身都印有獨特嘅水果圖案，呢啲圖案由設計軟件製作，並透過鐳射打印工藝製成。圖案將果汁豐富嘅營養轉化成簡單易記嘅視覺形象。呢個系列旨在同傳統超市果汁包装區分開嚟，等顧客可以快速分辨同識別每種口味。每個樽身高220毫米，直徑64毫米。
榮譽認可
關於A' Design Award 鐵獎
New Vision 果汁包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計New Vision 果汁包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。New Vision 果汁包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
- 尺寸同包裝
- Bottle height: 220mm
Bottle diameter 64 mm - 標籤
- Juice, packaging design
- 生產技術
- 1. Use computer design software for graphic design.
2. Produced by laser printing process. - 設計挑戰
- The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal. - 研究
- Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience. - 靈感
- The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology. - 項目時長
- The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
- 操作流程
- Direct display, no more operation instructions required.
- 團隊成員
- Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd - 圖片來源
- Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd
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