由設計師 Estudio Maba 創作嘅 Plaza del Sol 零食包装 係備受推崇嘅 2020 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2020
Plaza del Sol 零食包装
客戶: Plaza del Sol
包裝 類別嘅 A' Design Award 銅獎 得獎者
15,457
經驗證嘅獲獎者
驗證設計 #104257 嘅獲獎狀態設計
關於 Plaza del Sol 零食包装
Plaza del Sol係一款薯片包装设计。图案设计取材自西班牙旅游城市常见嘅民间图腾同纪念品元素,并以幽默同现代嘅手法重新演绎呢啲元素。每个软包装都以纪念品物件砌出一个小故事,希望令买家会心一笑。图像由静物摆设拍摄而成,包装袋则采用柔版印刷制作,每个袋子尺寸为195乘320毫米。
榮譽認可
關於A' Design Award 銅獎
Plaza del Sol 零食包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Plaza del Sol 零食包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Plaza del Sol 零食包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- 尺寸同包裝
- 195mm x 320mm
- 標籤
- Packaging, design, folk, snacks, crisp, set, photography, humor
- 生產技術
- Still life photography in set for composition of the images. Flexographic printing.
- 設計挑戰
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- 研究
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- 靈感
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- 項目時長
- Murcia, Spain, May 2019 to February 2020
- 操作流程
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- 專利
- Plaza del Sol
- 團隊成員
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - 圖片來源
- Estudio Maba
贊助
探索 Designers.org 以外嘅世界
探索我哋廣告合作夥伴提供嘅產品、服務同機會。
探索更多
相關設計
探索更多同一類別中按優秀程度揀選嘅得獎設計。
