由設計師 Yang Zhang 創作嘅 Mi Temple of Heaven Builder Packaging 積木玩具包裝 係備受推崇嘅 2021 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2021
Mi Temple of Heaven Builder Packaging 積木玩具包裝
客戶: Beijing AIQI Technology Co., Ltd.
包裝 類別嘅 A' Design Award 銅獎 得獎者
13,267
經驗證嘅獲獎者
驗證設計 #106355 嘅獲獎狀態設計
關於 Mi Temple of Heaven Builder Packaging 積木玩具包裝
《米．天壇建築師》包裝係一款用於積木玩具嘅紙質包裝。外表面以精細線描呈現祈年殿嘅圖案,版面留有充裕嘅留白位置,令畫面顯得寧靜。結構將展示同包裝合二為一。打開上蓋,即見一道印刷嘅「門」,上面描繪咗中國傳統木構榫卯工藝嘅歷史,背面則列出所有零件清單。門後,積木包分層排列。內部結構可以取出,重複用作收納盒。
榮譽認可
關於A' Design Award 銅獎
Mi Temple of Heaven Builder Packaging 積木玩具包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Mi Temple of Heaven Builder Packaging 積木玩具包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Mi Temple of Heaven Builder Packaging 積木玩具包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- 尺寸同包裝
- Packaging Size: 403x301x155mm
- 標籤
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- 生產技術
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- 設計挑戰
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- 研究
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- 靈感
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- 項目時長
- The project started in March 2020 and finished in May 2020 in Beijing, China
- 操作流程
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - 團隊成員
- Beijing AIQI Technology Co., Ltd.
- 圖片來源
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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