由設計師 Evan Chen and Ziming Guo 創作嘅 Snow Time L 酒 係備受推崇嘅 2021 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2021
Snow Time L 酒
客戶: Lascaux Design Institute Inc.
包裝 類別嘅 A' Design Award 銀獎 得獎者
26,442
經驗證嘅獲獎者
驗證設計 #110335 嘅獲獎狀態設計
關於 Snow Time L 酒
古越龍山是中國最大的傳統黃酒集團，成立於1664年。他們為古越龍山打造的新產品，傳達了享受慢時光的概念。平面設計以黃酒中必不可少的水、雪、糯米、時間等概念為基礎，描繪出當地的山水，構成一幅完整的圖像。針對女性用戶開發了一款薄型包裝，採用紙漿壓榨薄膜，並結合壓痕工藝，產生雪包裹的感覺。
榮譽認可
關於A' Design Award 銀獎
Snow Time L 酒是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Snow Time L 酒將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Snow Time L 酒是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
- 尺寸同包裝
- The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
- 標籤
- logo，packaging，illustrations，graphics
- 生產技術
- Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
- 設計挑戰
- Grasp the relationship between traditional brands and emerging markets to guide packaging design.
- 研究
- We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
- 靈感
- We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
- 項目時長
- The project was launched in Shaoxing in July 2020.
- 操作流程
- When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
- 團隊成員
- Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang
贊助
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