Zhaoxin Zhu and Dongyan Ruan 嘅作品 Yanghe Personal Letters Baijiu 洋河私人書信白酒包裝

由設計師 Zhaoxin Zhu and Dongyan Ruan 創作嘅 Yanghe Personal Letters Baijiu 洋河私人書信白酒包裝係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2021

Yanghe Personal Letters Baijiu 洋河私人書信白酒包裝

由 Zhaoxin Zhu and Dongyan Ruan

客戶: Jiangsu Yanghe Distillery Co., Ltd

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #110714 嘅獲獎狀態

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色彩

設計

關於 Yanghe Personal Letters Baijiu 洋河私人書信白酒包裝

書內文字：洋河私人書信白酒係江蘇宿遷（一個以釀酒聞名嘅地方）出產嘅中國白酒包裝設計。設計以中國文人手寫書信嘅書法形式呈現，並以當地地圖展示環繞酒廠嘅河流、湖泊同濕地。酒瓶採用啞光白釉陶瓷製造，瓶蓋更可作為飲用杯使用。外盒採用環保瓦楞紙製作，並以紙套包裝，開盒方式簡便易用。

榮譽認可

關於A' Design Award 銅獎

Yanghe Personal Letters Baijiu 洋河私人書信白酒包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Yanghe Personal Letters Baijiu 洋河私人書信白酒包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Yanghe Personal Letters Baijiu 洋河私人書信白酒包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
尺寸同包裝: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
標籤: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
生產技術: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
設計挑戰: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
研究: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
靈感: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
項目時長: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
操作流程: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
團隊成員: Designer: Dongyan Ruan
圖片來源: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.