由設計師 Wen Liu 創作嘅 Zhanggong Times 章貢時光係備受推崇嘅 2021 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2021

Zhanggong Times 章貢時光

由 Wen Liu

客戶: Jiangxi Zhanggong Liquor Co., Ltd

包裝類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #112289 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Zhanggong Times 章貢時光

《章貢時光》係為中國江西省出產嘅一款白酒而設計嘅包裝。酒瓶以陶瓷製成，配以裝飾性燒製工藝。包裝盒正面採用壓紋紙，主標誌則置於金屬牌之上。設計靈感源自贛州，呢個地方素以「紅色文化發源地」聞名。紅色作為象徵性主色調，配合輔助圖案運用其中。畫面以沉穩嘅插畫風格，呈現當地嘅地理與歷史元素，當中包括贛江嘅景致。包裝尺寸為160 x 120 x 330毫米。

榮譽認可

關於A' Design Award 鐵獎

Zhanggong Times 章貢時光是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Zhanggong Times 章貢時光將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Zhanggong Times 章貢時光因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
尺寸同包裝: 160mm*120mm*330mm
標籤: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
生產技術: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
設計挑戰: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
研究: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
靈感: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
項目時長: The project started in May 2020 and finished in August 2020 in Shenzhen.
操作流程: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
團隊成員: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
圖片來源: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.