Kazuo Fukushima and Haruka Takeuchi 嘅作品 Organic Rice 袋子

由設計師 Kazuo Fukushima and Haruka Takeuchi 創作嘅 Organic Rice 袋子係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2022

Organic Rice 袋子

由 Kazuo Fukushima and Haruka Takeuchi

客戶: China State Farms Agribusiness Corp

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #114666 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Organic Rice 袋子

這個項目是包裝了武昌製作美味米的製作者的感情。設計理念是天然的金色地毯。創作的設計與廣闊的稻田呈現金色的場景有關。包裝是鑲有金色稻米地毯的。所以真空包裝的形狀是塊狀的立方體。此外，鴨子的插圖是為了證明有機農業。這個設計簡單地包裝了武昌有機農業的價值。

榮譽認可

關於A' Design Award 銀獎

Organic Rice 袋子是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Organic Rice 袋子將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Organic Rice 袋子是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
尺寸同包裝: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
標籤: Organic, Rice, Package, China, Duck
生產技術: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
設計挑戰: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
研究: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
靈感: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
項目時長: The project started in September 2019 and finished in September 2020 in Shanghai.
操作流程: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
專利: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
團隊成員: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
圖片來源: Image: Photographer zhu Jie