由設計師 Brand Core - Visang 創作嘅 Math Alive 品牌標識係備受推崇嘅 2021 A' Design Award 金獎得獎作品，獲獎類別為平面設計。

金平面· 2021

Math Alive 品牌標識

由 Brand Core - Visang

客戶: VISANG Education Inc.

平面類別嘅 A' Design Award 金獎得獎者

141,657

經驗證嘅獲獎者

驗證設計 #119111 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Math Alive 品牌標識

動態圖形圖案豐富了混合學習環境中數學的學習效果。數學中的拋物線圖啟發了標誌設計。字母 A 和 V 用一條連續的線連接，展示了教育者和學生之間的互動。它傳達了 Math Alive 引導用戶成為數學神童的信息。主要視覺效果代表了抽像數學概念到三維圖形的轉換。挑戰在於平衡目標受眾的有趣和引人入勝的環境與作為教育技術品牌的專業精神。

榮譽認可

關於A' Design Award 金獎

Math Alive 品牌標識是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Math Alive 品牌標識將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Math Alive 品牌標識激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
尺寸同包裝: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
標籤: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
生產技術: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
設計挑戰: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
研究: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
靈感: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
項目時長: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
操作流程: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
團隊成員: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
圖片來源: Shutterstock, Clipart Korea